GUNNAR Beta Tests Tournament Seeker at PAX Prime

PAX Prime is this weekend in Seattle, Washington. GUNNAR is endlessly dedicated to the video game community, so naturally our team is stoked to once again hit the road in order to showcase our latest eyewear and gamer-inspired style, which are always hot over in our online store. With so many video game enthusiasts at [...]

Why 50 Cent and Peter Thiel Invested in the Same Company

Why 50 Cent and Peter Thiel Invested in the Same Company If you work with a computer, there’s a ninety percent (90%) chance that you’re suffering from computer eye strain which accounts for more than $8 billion in lost productivity according to the National Institute for Occupational Safety and Health (NIOSH). Strange, since no one [...]

Genetic Alteration FTW!

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Genetic Alteration FTW! “Keep in mind, this child is still you. Simply, the best, of you. You could conceive naturally a thousand times and never get such a result.” – Fictional geneticist in the 1997 film Gattaca) Often in our life we routinely question certain aspects of ourselves, and often the answer is the same [...]

Xfire Wanna-Be GUNNARS Beta Test Contest

Want to be an official Xfire GUNNAR beta tester and win a free pair of our latest styles? Upload a photo wearing a pair of wannabe GUNNARS to our Facebook wall and tell us how they would improve your game. The three most creative photos/reasons will be selected to have the wannabe GUNNARS swapped out [...]

Social Media Innovator Amy Lupold Bair; Queen of the Twitter Party

Social Media Innovator Amy Lupold Bair; Queen of the Twitter Party Like many companies, Gunnar Optiks was started in a garage, with an idea. Glasses already existed, as of course did the eyeball. With innovation and thought, a new idea was born that would find unrivaled success in the marketplace. With this innovative spirit in [...]