SAN DIEGO, California, March 8, 2010 – GUNNAR Optiks, the leading manufacturer of digital performance eyewear, announced today that they have partnered with Carl Zeiss Vision to co-develop, co-market and co-brand the next iteration of i-AMP prescription lens technology.  This technology platform, originally developed by GUNNAR for those that live a digital life, enhances the human visual system when viewing digital devices.

GUNNAR Optiks is the first company to develop a total lens and frame solution addressing the needs of the most demanding digital device users.  GUNNAR’s i-AMP lens technology works with and enhances the properties of the human eye when viewing a digital screen.  “We’re passionate about what we do, and we’ll never stop perfecting our product,” said Joe Croft, GUNNAR’s co-founder and EVP of Research & Development. “To date, we’ve developed the best lens concept in the world for this application.  Now we need the talents of the best lens maker in the world to take our ophthalmic technology to the next level.” 

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