The company says it’s relying on components of its i-AMP technology to provide the optics. It notes that while typical 3D eyewear is stamped from a flat sheet of plastic, Gunnar lenses are shaped, formed and cut to provide distortion-free optics.

There’s some debate over whether Gunnar glasses truly reduce eyestrain. Some people, including a couple of our video editors here at CNET, swear by them, while others say they don’t think they make a real difference. That said, it’s a really smart move for the company to get in on the 3D action, particularly for gaming.

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